Your next move starts here.

I work with growth-minded companies and individuals to get clear, sharpen priorities, and chart bold, intentional paths forward. 

Because what’s next is yours, truly. 

Cindy Frigard

Is this you?

You’re leading a business, and your growth has stalled.

Together, we’ll work to clarify what you do, why you do it, who it’s for, and why it matters—so your brand can differentiate, connect, and scale.

You’re starting or evolving a business.

We’ll work together to shape your idea into a focused, compelling offering—grounded in strategy, aligned with your goals, and built for success.

You’re at a career crossroads.

We’ll craft a narrative that reflects your value and sets the stage for what’s ahead—whether you’re shifting industries or stepping into something bigger. 

About me

Hi, I’m Cindy Frigard, the strategist behind Yours, Truly.

As a strategist, I don’t push from behind or cheer from the sidelines. I sit beside you, ask the right questions, and bring the structure and creativity you need when what got you here isn’t enough to get you where you want to go.

With more than two decades of experience in brand strategy, storytelling, and business building, I’ve worked with everyone from solopreneurs and high-achieving individuals to founders and C-suite leaders and their teams.

Yours, Truly is where I bring that experience to bear. Through personalized, high-impact thought partnership and strategic guidance, I help people and businesses at inflection points cut through the noise, reconnect with their purpose, and move forward with confidence.

Learn more

Let’s work together

Whether you’re navigating a pivot, launching something new, or rethinking how you show up, every engagement is customized, but most fall into one of three structures:

Retainer Partnership

Support for individuals or teams navigating growth or change.

    • Brand evolution over time

    • Planning + prioritization

    • Ongoing content, messaging, or narrative development

  • 6-12 months (minimum 3-month commitment)

  • A strategic thought partner in your corner to help you prioritize, plan, and get things done.

Project-Based Engagement

Together, we clarify the goal, define a path, and shape the work.

    • Repositioning a business

    • Launching a new identity, product, or service

    • Building a pitch deck, website, or brand guidelines from the ground up

  • 6-12 weeks

  • A strategic foundation, differentiated messaging, and brand-aligned materials to help you communicate your value.

1:1 or Small Group Intensives

I share concepts, you apply them, we refine together.

    • Founders shaping an idea into a business

    • Professionals in transition

    • Those who want clarity before making a bigger leap

  • 6–12 weeks

  • A tangible outcome, such as a business plan, pitch deck, brand framework, or personal narrative—shaped through guided strategy and meaningful feedback.

  • Ethan Widoff headshot

    “Leadership can be a lonely place. Especially for those starting a new business, you may find yourself with no one to talk to as you aspire to build your team. Cindy is one of the kindest, smartest, and most genuine people I have ever been around; sometimes, I felt like her most valuable service was helping me to refill my cup and remind myself why I was doing what I was doing.”

    Ethan Widoff, Founder of ONE8

  • Blakely Graham headshot

    “Cindy was instrumental in helping us doing a 180 pivot in brand and messaging to hit some very aggressive growth targets (ultimately helping us lead to a sale). I think of her as a CEO/brand whisperer—she was the muscle for our rollout to our customers, board, employees, and leadership—and frankly helped me rise to the occasion.”

    Blakely Graham, (Former) TaskRay Co-Founder & CEO

  • Mike Davis headshot

    “What I always like about working with Cindy is that she has strong opinions on the process and the direction of the various projects I have worked with her on, but is flexible on how we work together based on my needs, budget, and work style.”

    Mike Davis, Podcast Host of “How We Got There”

A few things you might be curious about

Every project is a little different—but a few questions come up a lot. Here’s what you might want to know before we work together.

  • Every engagement is a little different. I offer retainer partnerships for ongoing support, project-based collaborations with a clear scope and timeline, and one-on-one advisory for individuals who want structured guidance.

  • Yes! While strategy is my focus, I have trusted partners to help support clients with creative execution too. That can include everything from visual identity design and web layout to sales decks and social content.

  • Absolutely. I’ve spent two decades shaping messaging, writing brand stories, and developing content strategies that support business goals. Whether you need a single headline or a full messaging platform, I can help.

  • I don’t code, but I collaborate with trusted web developers and designers to bring ideas to life. I can support everything from site strategy and copywriting to overseeing the design and build process.

  • I have a network of creative partners I trust deeply—illustrators, creative directors, brand designers, photographers, and more. When needed, I’ll bring in the right collaborators to match your goals, timeline, and budget.

  • My work is intentionally industry-agnostic. What I love most about what I do is the opportunity to dive into new worlds and learn how different businesses work. Whether you make physical products, deliver services, or design AI, the same principles apply.

  • Because every engagement is tailored, pricing varies depending on the scope, duration, and level of involvement. I’m happy to provide a proposal once I understand your needs.

  • Yes. You don’t need to have it all figured out before we talk. Part of my job is helping you get clear on what will move the needle—and what can wait.

  • Start by reaching out. We’ll set up a free intro call to talk through your goals and see how I can help.